Go to Market
Business Intelligence
Public Affairs
GtMBi is a France-based B2B strategic consulting firm specializing in guiding foreign MedTech SMEs through their market entry into the French healthcare sector. Our team demystifies the complexities of market access, enabling our clients to focus entirely on developing winning strategies.
We combine a global vision with deep, sector-specific expertise, ensuring that we support you effectively in your most complex and strategic projects.
We concentrate only Healthcare, France.
About us.
Smart market entry. Stronger visibility. Sustainable growth.
We support healthcare SMEs entering and growing in France by: Launching: Validating product-market fit and building visibility. Refining: Assessing and optimizing go-to-market strategies. Scaling: Driving business deployment and operational expansion.
Supporting the commercial growth with precise timing, positioning, and strategy.
We believe growth is not a matter of chance. It begins with planting seeds at the right time, in the right ground, and continues with fishing not through luck, but through a clear understanding of the environment — the river, the season, the light, and the timing. That’s how opportunities are nurtured and turned into sustainable success.
Identify Potential, Elevate Visibilty, Drive Conversion.
Our customer profiles correspond to Healthcare SME’s requiring business deployment.
From experience, many companies neglect market research or rely on superficial studies, often out of overconfidence or to avoid bad news. Professional market study, combined with Economic intelligence, including public affairs monitoring, provides a 360° view of the market and anticipates regulatory changes. Ignoring this approach greatly increases the risk of failure. We don't base decisions on first impressions or gut feelings alone.
We support healthcare SMEs entering and growing in France.
Competitive landscape
Key to evaluate your chance to win
A deep and precise understanding of the market is essential to crafting a winning strategy.
Neglecting market insights often results in:
- Setting unrealistic expectations
- Misallocating resources with no ROI
- Other costly missteps such as a misunderstanding of the current workflow
Here's what falls within our expertise, or we will connect you with the appropriate specialist.
GO TO MARKET
During the go-to-market phase, new entrants face high costs and delayed revenue. We support you, with agility as a local partner focused on making every resource count.
BUSINESS INTEL
Go beyond the visible layer of the market. Understand what’s beneath the iceberg to unlock real success.
PUBLIC AFFAIRS
Position yourself within the right circles to be recognized as an authentic, positive, and natural fit in the market. Overall public affairs & networking on your behalf ( group of interest, etc).
CULTURAL DUE DILIGENCE
Understand the cultural way of working & the tribal knowledge, to strengthen your independence in the market.
Meet Our Team Members
Click on the photo for more details
Christophe
Co-founder of GtMBi
Gilles
Global Scientific & medical director
Cyril
Clinical Strategy Specialist
Xavier
Innovation & Business Intelligence
Laurent
Surgeon expert at the EU commission
